Hello, I'm Diganta 👻
Product Designer
bringing visions to reality
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Powered by
Designing user-focused products with functionality, stunning visuals, and engaging experiences. Leveraging expertise in product design and gamification, I craft impactful solutions that scale.
|
I work at WEST X EAST, focusing on product design, product gamification and GenAI initiatives.
My role involves leading the end-to-end product design pipeline for AI-powered web-based applications, designing user interfaces for web, leading efforts for 3D product visualization.
In my leisure time, I do photography, stay fit with HIIT workouts, explore emerging tools and apps, engage in online courses to expand my skills, and immerse myself in single-player cinematic games.
Product Design
UI/UX Design
Web Apps
Game Design
Product Gamification
3D Design
Selected Projects
Professional Journey
WEST X EAST
2023
-
Present
Product Designer
B2C E-Commerce Transformation: Led product design for a Shopify website overhaul, increasing user engagement and streamlining the customer journey.
AI-Powered Tools & 3D Customization: Spearheaded UX for AI measurement tools and a WebGL gamified 3D product configurator, boosting product customization by 25%.
GenAI-Driven Innovation: Directed collaborations with 2nd Set AI, integrating generative AI to revolutionize digital design workflows and fashion partnerships with Over The Moon and Brooks Brothers.
New York University
2021
-
2023
Lead UX Designer
Information Center App: Designed and developed the app, collaborating with a cross-functional team, completing the project 10% ahead of schedule.
Web-Based Apps and Games: Shipped multiple apps and games featuring 250+ collectible assets, ensuring seamless user experience.
Research-Driven Design: Conducted user research and A/B tests, resulting in a 40% increase in retention rate.
Pneuma Production
2020
-
2021
Founder & 3D Generalist
Co-Founded Design Agency: Specialized in creative campaigns for the automobile and entertainment sectors, managing a team of 6 and delivering 10+ projects, including automotive campaigns, 3D animated music videos with 800K+ views on YouTube & Spotify.
Art Direction: Defined art guidelines and conducted milestone planning, ensuring 100% on-time delivery.
Indian Institute of Technology Kanpur
Summer 2020
Product Design Intern
Motion Capture: Developed motion capture workflows and optimized 3D assets for interactive environments in Unreal Engine, enhancing performance and usability.
Immersive User Experience Design: Designed interactive environments with advanced lighting and depth of field techniques, integrating technical and UX principles.
Indian Institute of Technology Kanpur
Summer 2019
UX Research Intern
Ethnographic Research: Conducted field visits, interviews, documented insights in a 50+ page coffee table book.
Indian Institute of Technology Kanpur
Summer 2018
Product Design Intern
Smart Jacket Design: Designed a jacket with e-textiles for The Indian Army, collaborating with scientists for feasibility and visualization.
Education
New York University
Master of Fine Arts (Game Design and Interactive Media) | GPA 3.7
Awards: Recipient of the ‘Take-Two Interactive Scholarship’ and the ‘Tisch School of The Arts Scholarship’ awards.
Majors: Experience Design, User Research, Game Design, Gamification, Prototyping Interactive Systems, Interaction Design, AR Design, Product Management, Data Visualization, Thesis.
National Institute of Fashion Technology
Bachelor of Design (Visual Communication) | GPA 3.5
Awards: ‘Most Innovative Graduation Project’ and 'Best Graduation Project'.
Majors: Communication Design, UI/UX Design, UX Research, Design Thinking, Visual Design, 3D Design, XR Design, Web Design, Branding, Photography, Typography.
Achievements
Times Square Billboard Feature
2024
Product Design, Visual Design
Rebranded WEST X EAST, a fashion-tech startup with digital content for the company's relaunch in Times Square, NYC, displayed for 7 days.
Private Screening of Short Film 'Raqueeb'
2024
Color Grading, Post Production, VFX
Color graded, and did VFX for ‘Raqueeb’, a sho at Shoreditch Arts Club, London.
tinySPACES at NYU Spring Showcase
2023
Product Design, Game Design
Showcased tinySPACES at NYU Spring Showcase 2023 in Brooklyn and got interviewed by gaming journal Kotaku.
Take-Two Interactive Scholar
2021
-
2023
Game Design
Selected as a Take-Two Interactive Scholar and received scholarship for master’s studies at New York University.
Tisch School of the Arts Scholarship
2021
-
2023
Product Design, Game Design
Received Tisch School of The Arts scholarship for master’s studies at New York University.
International Film Festivals Selection
2022
Color Grading, Post Production, VFX
Short-Film ‘Semicolon [;]’ secured an official selection at Short Encounters International Festival Greece, Calcutta International Film Festival.
Achieved All-India Rank 5 for NID
2021
Game Design
Accepted for National Institute of Design with an all-India rank of 5 (AIR 5) for Game Design master’s program.
Best Graduation Project Award
2021
Product Design, 3D Design
Secured ‘Most Innovative Graduation Project’ at National Institute of Fashion Technology (NIFT).
Most Innovative Graduation Project Award
2021
Product Design, 3D Design
Secured ‘Best Graduation Project’ at National Institute of Fashion Technology (NIFT).
SURGE 2020 | IIT Kanpur
2020
Product Design, 3D Motion Capture
Selected for ‘Students-Undergraduate Research Graduate Excellence’ (SURGE) program at Indian Institute of Technology, Kanpur (IITK).
Defense Collaboration with Indian Army
2018
Product Design, 3D Design
Collaborated with 'The Defence Research and Development Organisation' (DRDO) to create 3D jacket design prototypes for the Indian Army
The Edge I Bring
Creative Vision
Transforming ideas into visually stunning, user-focused products that deliver meaningful and measurable results
Innovation
Leveraging AI, gamification, and emerging technologies to craft scalable solutions that redefine digital experiences
Collaboration
Driving cross-functional collaboration across global teams to deliver seamless products, from concept to execution
Your vision, our future
Ready to innovate? Let's connect.
Hello, I'm Diganta 👻
Product Designer
bringing visions to reality
b
r
i
n
g
i
n
g
v
i
s
i
o
n
s
t
o
r
e
a
l
i
t
y
Powered by
Designing user-focused products with functionality, stunning visuals, and engaging experiences. Leveraging expertise in product design and gamification, I craft impactful solutions that scale.
|
I work at WEST X EAST, focusing on product design, product gamification and GenAI initiatives.
My role involves leading the end-to-end product design pipeline for AI-powered web-based applications, designing user interfaces for web, leading efforts for 3D product visualization.
In my leisure time, I do photography, stay fit with HIIT workouts, explore emerging tools and apps, engage in online courses to expand my skills, and immerse myself in single-player cinematic games.
Product Design
UI/UX Design
Web Apps
Game Design
Product Gamification
3D Design
Selected Projects
Professional Journey
WEST X EAST
2023
-
Present
Product Designer
B2C E-Commerce Transformation: Led product design for a Shopify website overhaul, increasing user engagement and streamlining the customer journey.
AI-Powered Tools & 3D Customization: Spearheaded UX for AI measurement tools and a WebGL gamified 3D product configurator, boosting product customization by 25%.
GenAI-Driven Innovation: Directed collaborations with 2nd Set AI, integrating generative AI to revolutionize digital design workflows and fashion partnerships with Over The Moon and Brooks Brothers.
New York University
2021
-
2023
Lead UX Designer
Information Center App: Designed and developed the app, collaborating with a cross-functional team, completing the project 10% ahead of schedule.
Web-Based Apps and Games: Shipped multiple apps and games featuring 250+ collectible assets, ensuring seamless user experience.
Research-Driven Design: Conducted user research and A/B tests, resulting in a 40% increase in retention rate.
Pneuma Production
2020
-
2021
Founder & 3D Generalist
Co-Founded Design Agency: Specialized in creative campaigns for the automobile and entertainment sectors, managing a team of 6 and delivering 10+ projects, including automotive campaigns, 3D animated music videos with 800K+ views on YouTube & Spotify.
Art Direction: Defined art guidelines and conducted milestone planning, ensuring 100% on-time delivery.
Indian Institute of Technology Kanpur
Summer 2020
Product Design Intern
Motion Capture: Developed motion capture workflows and optimized 3D assets for interactive environments in Unreal Engine, enhancing performance and usability.
Immersive User Experience Design: Designed interactive environments with advanced lighting and depth of field techniques, integrating technical and UX principles.
Indian Institute of Technology Kanpur
Summer 2019
UX Research Intern
Ethnographic Research: Conducted field visits, interviews, documented insights in a 50+ page coffee table book.
Indian Institute of Technology Kanpur
Summer 2018
Product Design Intern
Smart Jacket Design: Designed a jacket with e-textiles for The Indian Army, collaborating with scientists for feasibility and visualization.
Education
New York University
Master of Fine Arts (Game Design and Interactive Media) | GPA 3.7
Awards: Recipient of the ‘Take-Two Interactive Scholarship’ and the ‘Tisch School of The Arts Scholarship’ awards.
Majors: Experience Design, User Research, Game Design, Gamification, Prototyping Interactive Systems, Interaction Design, AR Design, Product Management, Data Visualization, Thesis.
National Institute of Fashion Technology
Bachelor of Design (Visual Communication) | GPA 3.5
Awards: ‘Most Innovative Graduation Project’ and 'Best Graduation Project'.
Majors: Communication Design, UI/UX Design, UX Research, Design Thinking, Visual Design, 3D Design, XR Design, Web Design, Branding, Photography, Typography.
Achievements
Times Square Billboard Feature
2024
Product Design, Visual Design
Rebranded WEST X EAST, a fashion-tech startup with digital content for the company's relaunch in Times Square, NYC, displayed for 7 days.
Private Screening of Short Film 'Raqueeb'
2024
Color Grading, Post Production, VFX
Color graded, and did VFX for ‘Raqueeb’, a sho at Shoreditch Arts Club, London.
tinySPACES at NYU Spring Showcase
2023
Product Design, Game Design
Showcased tinySPACES at NYU Spring Showcase 2023 in Brooklyn and got interviewed by gaming journal Kotaku.
Take-Two Interactive Scholar
2021
-
2023
Game Design
Selected as a Take-Two Interactive Scholar and received scholarship for master’s studies at New York University.
Tisch School of the Arts Scholarship
2021
-
2023
Product Design, Game Design
Received Tisch School of The Arts scholarship for master’s studies at New York University.
International Film Festivals Selection
2022
Color Grading, Post Production, VFX
Short-Film ‘Semicolon [;]’ secured an official selection at Short Encounters International Festival Greece, Calcutta International Film Festival.
Achieved All-India Rank 5 for NID
2021
Game Design
Accepted for National Institute of Design with an all-India rank of 5 (AIR 5) for Game Design master’s program.
Best Graduation Project Award
2021
Product Design, 3D Design
Secured ‘Most Innovative Graduation Project’ at National Institute of Fashion Technology (NIFT).
Most Innovative Graduation Project Award
2021
Product Design, 3D Design
Secured ‘Best Graduation Project’ at National Institute of Fashion Technology (NIFT).
SURGE 2020 | IIT Kanpur
2020
Product Design, 3D Motion Capture
Selected for ‘Students-Undergraduate Research Graduate Excellence’ (SURGE) program at Indian Institute of Technology, Kanpur (IITK).
Defense Collaboration with Indian Army
2018
Product Design, 3D Design
Collaborated with 'The Defence Research and Development Organisation' (DRDO) to create 3D jacket design prototypes for the Indian Army
The Edge I Bring
Creative Vision
Transforming ideas into visually stunning, user-focused products that deliver meaningful and measurable results
Innovation
Leveraging AI, gamification, and emerging technologies to craft scalable solutions that redefine digital experiences
Collaboration
Driving cross-functional collaboration across global teams to deliver seamless products, from concept to execution
Your vision, our future
Ready to innovate? Let's connect.
Hello, I'm Diganta 👻
Product Designer
bringing visions to reality
b
r
i
n
g
i
n
g
v
i
s
i
o
n
s
t
o
r
e
a
l
i
t
y
Powered by
Designing user-focused products with functionality, stunning visuals, and engaging experiences. Leveraging expertise in product design and gamification, I craft impactful solutions that scale.
|
I work at WEST X EAST, focusing on product design, product gamification and GenAI initiatives.
My role involves leading the end-to-end product design pipeline for AI-powered web-based applications, designing user interfaces for web, leading efforts for 3D product visualization.
In my leisure time, I do photography, stay fit with HIIT workouts, explore emerging tools and apps, engage in online courses to expand my skills, and immerse myself in single-player cinematic games.
Product Design
UI/UX Design
Web Apps
Game Design
Product Gamification
3D Design
Selected Projects
Professional Journey
WEST X EAST
2023
-
Present
Product Designer
B2C E-Commerce Transformation: Led product design for a Shopify website overhaul, increasing user engagement and streamlining the customer journey.
AI-Powered Tools & 3D Customization: Spearheaded UX for AI measurement tools and a WebGL gamified 3D product configurator, boosting product customization by 25%.
GenAI-Driven Innovation: Directed collaborations with 2nd Set AI, integrating generative AI to revolutionize digital design workflows and fashion partnerships with Over The Moon and Brooks Brothers.
New York University
2021
-
2023
Lead UX Designer
Information Center App: Designed and developed the app, collaborating with a cross-functional team, completing the project 10% ahead of schedule.
Web-Based Apps and Games: Shipped multiple apps and games featuring 250+ collectible assets, ensuring seamless user experience.
Research-Driven Design: Conducted user research and A/B tests, resulting in a 40% increase in retention rate.
Pneuma Production
2020
-
2021
Founder & 3D Generalist
Co-Founded Design Agency: Specialized in creative campaigns for the automobile and entertainment sectors, managing a team of 6 and delivering 10+ projects, including automotive campaigns, 3D animated music videos with 800K+ views on YouTube & Spotify.
Art Direction: Defined art guidelines and conducted milestone planning, ensuring 100% on-time delivery.
Indian Institute of Technology Kanpur
Summer 2020
Product Design Intern
Motion Capture: Developed motion capture workflows and optimized 3D assets for interactive environments in Unreal Engine, enhancing performance and usability.
Immersive User Experience Design: Designed interactive environments with advanced lighting and depth of field techniques, integrating technical and UX principles.
Indian Institute of Technology Kanpur
Summer 2019
UX Research Intern
Ethnographic Research: Conducted field visits, interviews, documented insights in a 50+ page coffee table book.
Indian Institute of Technology Kanpur
Summer 2018
Product Design Intern
Smart Jacket Design: Designed a jacket with e-textiles for The Indian Army, collaborating with scientists for feasibility and visualization.
Education
New York University
Master of Fine Arts (Game Design and Interactive Media) | GPA 3.7
Awards: Recipient of the ‘Take-Two Interactive Scholarship’ and the ‘Tisch School of The Arts Scholarship’ awards.
Majors: Experience Design, User Research, Game Design, Gamification, Prototyping Interactive Systems, Interaction Design, AR Design, Product Management, Data Visualization, Thesis.
National Institute of Fashion Technology
Bachelor of Design (Visual Communication) | GPA 3.5
Awards: ‘Most Innovative Graduation Project’ and 'Best Graduation Project'.
Majors: Communication Design, UI/UX Design, UX Research, Design Thinking, Visual Design, 3D Design, XR Design, Web Design, Branding, Photography, Typography.
Achievements
Times Square Billboard Feature
2024
Product Design, Visual Design
Rebranded WEST X EAST, a fashion-tech startup with digital content for the company's relaunch in Times Square, NYC, displayed for 7 days.
Private Screening of Short Film 'Raqueeb'
2024
Color Grading, Post Production, VFX
Color graded, and did VFX for ‘Raqueeb’, a sho at Shoreditch Arts Club, London.
tinySPACES at NYU Spring Showcase
2023
Product Design, Game Design
Showcased tinySPACES at NYU Spring Showcase 2023 in Brooklyn and got interviewed by gaming journal Kotaku.
Take-Two Interactive Scholar
2021
-
2023
Game Design
Selected as a Take-Two Interactive Scholar and received scholarship for master’s studies at New York University.
Tisch School of the Arts Scholarship
2021
-
2023
Product Design, Game Design
Received Tisch School of The Arts scholarship for master’s studies at New York University.
International Film Festivals Selection
2022
Color Grading, Post Production, VFX
Short-Film ‘Semicolon [;]’ secured an official selection at Short Encounters International Festival Greece, Calcutta International Film Festival.
Achieved All-India Rank 5 for NID
2021
Game Design
Accepted for National Institute of Design with an all-India rank of 5 (AIR 5) for Game Design master’s program.
Best Graduation Project Award
2021
Product Design, 3D Design
Secured ‘Most Innovative Graduation Project’ at National Institute of Fashion Technology (NIFT).
Most Innovative Graduation Project Award
2021
Product Design, 3D Design
Secured ‘Best Graduation Project’ at National Institute of Fashion Technology (NIFT).
SURGE 2020 | IIT Kanpur
2020
Product Design, 3D Motion Capture
Selected for ‘Students-Undergraduate Research Graduate Excellence’ (SURGE) program at Indian Institute of Technology, Kanpur (IITK).
Defense Collaboration with Indian Army
2018
Product Design, 3D Design
Collaborated with 'The Defence Research and Development Organisation' (DRDO) to create 3D jacket design prototypes for the Indian Army
The Edge I Bring
Creative Vision
Transforming ideas into visually stunning, user-focused products that deliver meaningful and measurable results
Innovation
Leveraging AI, gamification, and emerging technologies to craft scalable solutions that redefine digital experiences
Collaboration
Driving cross-functional collaboration across global teams to deliver seamless products, from concept to execution
Your vision, our future
Ready to innovate? Let's connect.